Accessibility
Accessibility
Make your website compliant with EU directives! We assess the accessibility of digital environments according to EN 301 549 and WCAG standards, conduct audits, user testing with people with special needs, and offer training and consultations.
Contact usWhy is digital accessibility important?
In Europe, every fourth person has some sort of special need. Among the elderly, of whom there are an increasing number of in our aging population, every second person has special needs. A special need could be something permanent, temporary (e.g. after a traffic accident) or stemming from a particular situation (e.g. being in a noisy environment).
Accessibility is not only about people with disabilities, it improves the overall quality and performance of your digital services. An accessible website reaches more customers, is easier to use, creates a more consistent and reliable user experience, reduces legal risks, and improves visibility in search engines and AI-driven discovery (SEO and GEO).
In the public sector, the European Union Directive (EU) 2016/2102 applies.
For products and services, the European Union Directive (EU) 2019/882 applies.
Digital environments must comply with the EN 301 549 standard, which includes WCAG 2.1 AA requirements as well as additional criteria.
Over the past four years, we have monitored the accessibility of Estonian websites and mobile applications in cooperation with the Consumer Protection and Technical Regulatory Authority.
Services
A big thank you to Trinidad Wiseman for your contribution to the Baltic e-Commerce Forum 2025! Mari-Ell's presentation was inspiring and provided participants with many valuable insights.
- Kertu Pähklamägi, Baltic e-Commerce Forum 2025
Accessibility supports visibility in AI search
Many accessibility practices, such as clearly structured headings, descriptive link text, alt text and semantic code, help people, search engines and AI agents understand your website more easily.
A Semrush study of 10,000 websites also found a link between accessibility and stronger search visibility: websites with higher accessibility scores had, on average, 23% more organic traffic and a higher Authority Score.
How to avoid accessibility problems?
Web designers
Accessibility is an aspect of the user experience that web designers can significantly influence when creating the user interface.
Developers
For accessible development, the developer needs to be familiar with accessibility principles and to check their work with supporting technologies.
Content editors
Inexperienced content managers can create a number of accessibility problems when changing and adding content to a website.
Selected references
FAQ
Does my digital environment meet the requirements?
Starting from 2025, accessibility requirements apply to services such as financial services, e-commerce, passenger transport, telecommunications, and many others.
In Estonia, the European Union's requirements have been adopted as the Products and Services Accessibility Act.
Is automated WCAG testing enough?
Although automated tools are useful for checking accessibility, their capabilities are limited.
In our study, automated tests were able to detect only 15% of the issues, which means that manual testing is essential.
Can your customers complete what they came to do?
Most websites are tested by people who already know the site, have good vision, and use a mouse or touchscreen. But your customers may experience it very differently, and that can make even simple tasks harder to complete.
Contact us
Book a free 30-minute accessibility consultation. We will help you understand your needs, define the scope of a training or audit, and quickly assess the accessibility of your website.
Mari-Ell Mets is an accessibility expert with nearly 10 years of experience. She has trained many companies in Estonia and internationally, helping numerous websites improve their accessibility.
Mari-Ell holds the IAAP WAS (Web Accessibility Specialist) certification.
