Accessibility

Make your website compliant with EU directives! We assess the accessibility of digital environments according to EN 301 549 and WCAG standards, conduct audits, user testing with people with special needs, and offer training and consultations.

Why is digital accessibility important?

In Europe, every fourth person has some sort of special need. Among the elderly, of whom there are an increasing number of in our aging population, every second person has special needs. A special need could be something permanent, temporary (e.g. after a traffic accident) or stemming from a particular situation (e.g. being in a noisy environment).

Accessibility is not only about people with disabilities, it improves the overall quality and performance of your digital services. An accessible website reaches more customers, is easier to use, creates a more consistent and reliable user experience, reduces legal risks, and improves visibility in search engines and AI-driven discovery (SEO and GEO).

In the public sector, the European Union Directive (EU) 2016/2102 applies.

For products and services, the European Union Directive (EU) 2019/882 applies.

Digital environments must comply with the EN 301 549 standard, which includes WCAG 2.1 AA requirements as well as additional criteria.

Over the past four years, we have monitored the accessibility of Estonian websites and mobile applications in cooperation with the Consumer Protection and Technical Regulatory Authority.

Services

We map the accessibility issues of web environmens, apps and documents (e.g. PDFs) according to the EN 301 549 and WCAG 2.2 AA accessibility standards.

For testing, we use different devices, screen readers, keyboards, voice commands, and automated accessibility testing tools (to check contrast and heading levels etc).

In addition to the identified problems, the accessibility audit also contains recommendations for solutions, screenshots, priorities and much more!

Order an audit

We test web solutions through everyday scenarios with different people with special needs. User tests support a technical accessibility audit and enable us to view the issues from the perspective of an actual user.

User tests can also be professionally filmed and put together into short videos that help increase empathy in development teams and with decision-makers to help give a boost towards dealing with existing bottlenecks.

Order user tests

Our valued trainers conduct digital accessibility and inclusive design trainings based on the needs of the client’s team. We offer general training for the entire digital channels team, as well as practical training for designers, developers, testers, and content creators.

We also provide ongoing consultation to help clients improve digital accessibility and comply with regulations.

Order training

Our developers have years of experience in ensuring digital accessibility. In development projects, we test the accessibility of completed components or view on an ongoing basis and provide immediate input for improving accessibility.

Order testing and improving

A big thank you to Trinidad Wiseman for your contribution to the Baltic e-Commerce Forum 2025! Mari-Ell's presentation was inspiring and provided participants with many valuable insights.

- Kertu Pähklamägi, Baltic e-Commerce Forum 2025

FAQ

Does my digital environment meet the requirements?

Starting from 2025, accessibility requirements apply to services such as financial services, e-commerce, passenger transport, telecommunications, and many others.
In Estonia, the European Union's requirements have been adopted as the Products and Services Accessibility Act.

Is automated WCAG testing enough?

Although automated tools are useful for checking accessibility, their capabilities are limited.
In our study, automated tests were able to detect only 15% of the issues, which means that manual testing is essential.

How to avoid accessibility problems?

Web designers

Accessibility is an aspect of the user experience that web designers can significantly influence when creating the user interface.

Developers

For accessible development, the developer needs to be familiar with accessibility principles and to check their work with supporting technologies.

Read if you're in the know

Content editors

Inexperienced content managers can create a number of accessibility problems when changing and adding content to a website.

Read how to prevent them

Selected references

Accessibility audit for Swedbank

Accessibility analysis and audit

We analyzed Swedbank’s website, internet bank and selected PDF documents for accessibility and compliance with the EN 301 549 and WCAG standards.

We tested web pages and PDF documents with various devices, screen readers, keyboard, voice commands and various automatic accessibility testing tools. We put together a detailed report with recommendations for improvement and conducted a short training session.

Accessibility audit for European Food Safety Authority

Accessibility analysis and audit

We analyzed European Food Safety Authority’s website for accessibility and compliance with the EN 301 549 and WCAG standards.

Over the course of two projects, we tested web pages with various devices, screen readers, keyboard, voice commands and various automatic accessibility testing tools. We put together a detailed report with recommendations for improvement and created the accessibility statement for the website.

Accessibility audit for Tallink Hotels and Tallink Pre-Order

Accessibility analysis and audit

We analyzed the web pages and selected PDF documents of Tallink Hotels and Tallink Pre-Order for accessibility and compliance with the WCAG standard.

We tested web pages and PDF documents with various devices, screen readers, keyboard, voice commands and various automatic accessibility testing tools. We created a detailed report together with proposed solutions.

Accessibility audit for Bolt

Accessibility analysis and audit User tests with people with special needs

We analyzed Bolt’s website and mobile apps for accessibility and compliance with the EN 301 549 and WCAG standards.

We conducted usability testings of mobile applications with users with different special needs. We tested the web pages and mobile applications with multiple devices, screen readers, keyboard, voice commands and various automatic accessibility testing tools. We put together a detailed report with recommendations for improvement and conducted a short training session.

Accessibility training for the University of Tartu

Accessibility training and consultations

1.5-hour accessibility training for the University of Tartu team.

We conducted accessibility training on EN 301 549 and WCAG standards, testing options, accessibility of digital documents and inclusive design.

Accessibility training for the Coop bank

Accessibility training and consultations

3-hour accessibility training for the Coop bank team.

We conducted accessibility training on EN 301 549 and WCAG standards, testing options, and the importance of inclusive design.

Contact us

Book a free 30-minute accessibility consultation. We will help you understand your needs, define the scope of a training or audit, and quickly assess the accessibility of your website.

Mari-Ell Mets

Head of Accessibility

+372 5303 5150

mari-ell.mets [at] twn.ee

Mari-Ell Mets is an accessibility expert with nearly 10 years of experience. She has trained many companies in Estonia and internationally, helping numerous websites improve their accessibility.

Mari-Ell holds the IAAP WAS (Web Accessibility Specialist) certification.