User experience design

We create web designs and large information systems that tie user experience (UX design) and the visual user interface (UI design) into a coherent whole. We follow design thinking principles by valuing user research and prototype testing. We create design systems and help implement them.

Our core competencies

UX design

Accessibility Information architecture Interaction design Prototyping Usability testing User journey

UX (User Experience) design involves everything around how a product or service works and feels. UX design focuses on the user’s needs, solving problems, and ensuring a smooth and pleasant experience. UX designers aim to ensure that the solutions they create implement a well-thought-out information architecture and functionalities and are accessible to as many people as possible, including older people and people with special needs.

UI design

Branding CVI Microinteractions Mobile-first Responsive Visual design Web design

UI (User Interface) design involves everything related to what a product or service looks like. Its goal is to design a visually pleasing, user-friendly interface that reflects the brand’s identity. Through colours, typography, and layouts, we can create a solution that is attractive and helps the user reach their goals smoothly. We focus on every detail and interaction to create a complete user experience, including for people with special needs, and to provide a strong foundation for user interface development.

Design systems

Atomic design Component-based approach HTML and CSS components WCAG

Design systems help save time and money, make the design and development process faster, and improve the quality of the result. We turn recurring user interface parts into easily usable design and code components and add instructions. That ensures that the design on the end user’s screen is always correct and helps to speed up and automate the workflow.

Our team

What makes us unique is a team that can research and analyse all three simultaneously – the human factor, the business processes, and the technology. We have the complete squad needed to research business problems: business analysts, system analysts, UX researchers, service designers, UX designers, UI designers, designers and developers.

Selected references

The design of SEB’s micro-investments product

Research and analysis Service design UI design UX design

Together with SEB’s designers, we created a product that provides easy-to-understand information to both new and experienced investors about investment opportunities, placing orders, manage their portfolio and selling ETFs.

We mapped out the expectations and worries of users in the Baltics and the activities of the competition, analysed the AS-IS processes, ideated the TO-BE process, created a UX prototype, tested that and then did the UI design. Additionally, we supported the creation of the marketing concept.

The user experience design of Alexela’s app

Design system Research and analysis UI design UX design

We unified the user journeys of various services with the goal of making the app more intuitive to use and to bring different services together in one app. The updated app allows users to quickly start fuelling or to pay in the store, but also to keep track of their electricity usage and to serve as a starting point for using other Alexela’s services.

We mapped out the expectations and worries of the clients as well as the business side, the activities of the competition, we ideated possible solutions, we set a strategy for the future and the MVP, we created a UX prototype and tested it. We put together a design component collection and did the UI design.

Improving usability and content of the EEA’s various web platforms

Accessibility Navigation testing Research and analysis UI design User testing UX design WCAG

The content and navigation of EEA’s website and various thematic information and data platforms must be universally understandable for regular citizens and scientists. Our goal has been to test the usability of these platforms from the point of view of the content, format, and accessibility and to provide suggestions on how to improve them.

Over the years, we have conducted usability testing and quantitative navigation tests to identify the platforms’ users’ habits, bottlenecks, and expectations. We have prototyped proposed solutions and conducted an accessibility audit.

Developing the self-service of the Labour Inspectorate

Software development UI design User research and analysis UX design

When developing the self-service of the Labour Inspectorate, we adhered to the principle that the information system must be as intuitive and convenient as possible for the employer and it must provide paperless communications, thus decreasing the administrative burden on both employers and service providers. Over the years, we have developed various modules, such as reporting an occupational accident, occupational healthcare, the work registration of minors, the Pay Mirror etc.

During the development, we placed a special focus on taking the agile approach, but we also prioritised user-centricity and defined a development roadmap. We conducted user research with both the portal’s end users as well as service providers, we did a requirements analysis, we prototyped user views, and developend and tested the final solutions.

Service, UX and UI design for Telia

Business concept Research and analysis UI disain UX disain

The continuous improvement of Telia TV’s platforms (TV screen, TV website, TV app) to help maintain their service’s competitiveness and to offer Telia TV’s clients the best media experience.

As part of our continued cooperation, we conduct regular qualitative and quantitative user surveys with Telia’s team to understand the clients’ needs, goals, habits, and any bottlenecks they come up against when using the service. We research trends, delve into the research conducted within the field, and analyse the activities of the competition. We also ideate, create concepts, and prototype new solutions, we conduct co-creation workshops and test proposed solutions on actual users to ensure that the best possible option makes it into development.

Selection of our clients

SOFTWARE DEVELOPMENT & ANALYTICS

STRATEGY & DESIGN

OTHER SERVICES