User experience design

We help you create digital solutions that bring together user experience, visual design and business goals. Our work is guided by design thinking, user research and prototype testing, helping validate ideas early and build solutions that truly work for your users and your organisation.

Our core expertise

UX design

Accessibility Information architecture Interaction design Prototyping Usability testing User journey

UX (User Experience) design focuses on how a digital product or service works and feels for the user. The goal is to create solutions that help users achieve their goals quickly and clearly.

In UX design, we study user needs, map user journeys and create clear information architecture. Prototypes and testing help validate ideas early and prevent problems later in development.

UX designers ensure that digital services are logical, easy to use and accessible to as many people as possible, including users with disabilities and older adults.

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UI design

Branding CVI Microinteractions Mobile-first Responsive Visual design Web design

UI (User Interface) design focuses on how a digital product or service looks and how users interact with it. The goal is to create a clear, visually appealing interface that aligns with the brand.

In UI design, we define colours, typography, components and layouts so the interface remains consistent across the entire digital service. A well-designed interface helps users navigate easily and complete tasks without friction. We pay close attention to details, user behaviour and accessibility to ensure the solution works for as many people as possible.

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Design systems

Atomic design Component-based approach HTML and CSS components WCAG

Design systems help make digital services faster to design, build and maintain. They bring consistency to the user interface and make collaboration between designers and developers smoother.

We turn recurring interface elements into reusable design and code components and define clear guidelines for how they should be used. This keeps the experience consistent across the entire digital service while reducing repetitive work in both design and development.

The design of SEB’s micro-investments product

Research and analysis Service design UI design UX design

Together with SEB’s designers, we created a product that provides easy-to-understand information to both new and experienced investors about investment opportunities, placing orders, manage their portfolio and selling ETFs.

We mapped out the expectations and worries of users in the Baltics and the activities of the competition, analysed the AS-IS processes, ideated the TO-BE process, created a UX prototype, tested that and then did the UI design. Additionally, we supported the creation of the marketing concept.

The user experience design of Alexela’s app

Design system Research and analysis UI design UX design

We unified the user journeys of various services with the goal of making the app more intuitive to use and to bring different services together in one app. The updated app allows users to quickly start fuelling or to pay in the store, but also to keep track of their electricity usage and to serve as a starting point for using other Alexela’s services.

We mapped out the expectations and worries of the clients as well as the business side, the activities of the competition, we ideated possible solutions, we set a strategy for the future and the MVP, we created a UX prototype and tested it. We put together a design component collection and did the UI design.

Improving usability and content of the EEA’s various web platforms

Accessibility Navigation testing Research and analysis UI design User testing UX design WCAG

The content and navigation of EEA’s website and various thematic information and data platforms must be universally understandable for regular citizens and scientists. Our goal has been to test the usability of these platforms from the point of view of the content, format, and accessibility and to provide suggestions on how to improve them.

Over the years, we have conducted usability testing and quantitative navigation tests to identify the platforms’ users’ habits, bottlenecks, and expectations. We have prototyped proposed solutions and conducted an accessibility audit.

Developing the self-service of the Labour Inspectorate

Software development UI design User research and analysis UX design

When developing the self-service of the Labour Inspectorate, we adhered to the principle that the information system must be as intuitive and convenient as possible for the employer and it must provide paperless communications, thus decreasing the administrative burden on both employers and service providers. Over the years, we have developed various modules, such as reporting an occupational accident, occupational healthcare, the work registration of minors, the Pay Mirror etc.

During the development, we placed a special focus on taking the agile approach, but we also prioritised user-centricity and defined a development roadmap. We conducted user research with both the portal’s end users as well as service providers, we did a requirements analysis, we prototyped user views, and developend and tested the final solutions.

Service, UX and UI design for Telia

Business concept Research and analysis UI disain UX disain

The continuous improvement of Telia TV’s platforms (TV screen, TV website, TV app) to help maintain their service’s competitiveness and to offer Telia TV’s clients the best media experience.

As part of our continued cooperation, we conduct regular qualitative and quantitative user surveys with Telia’s team to understand the clients’ needs, goals, habits, and any bottlenecks they come up against when using the service. We research trends, delve into the research conducted within the field, and analyse the activities of the competition. We also ideate, create concepts, and prototype new solutions, we conduct co-creation workshops and test proposed solutions on actual users to ensure that the best possible option makes it into development.

Selection of our clients

SOFTWARE DEVELOPMENT & ANALYTICS

STRATEGY & DESIGN

OTHER SERVICES