Jira Product Discovery – ideas into product
NB! Please note that the product features listed in the article may change over time.
In the summer of 2023, Atlassian released a new tool, Jira Product Discovery (JPD).
From the point of view of the software development life cycle, the goal of JPD is primarily to support product teams, enabling them to cooperate with the business side as well as with development and user support teams in one system.
Let's look at which innovative features are included in Jira Product Discovery and what problems they help solve.
Product discovery
Product discovery as product planning is the first step in the entire product development process.
In this stage, input (problems, user research, etc.) is collected, product direction and scope are defined, market research is conducted, and ideas are collected that strive towards the goal.
Product planning results in a validated product concept and a prioritized list of functionalities that creates a clear understanding of what will be developed and when.
Figure 1. Illustration of a product planning process.
An idea
An idea is the unit of work in Jira Product Discovery projects.
It can represent a user problem, an opportunity, a solution to a problem or a new trend conquering the market.
The Jira Product Discovery idea's form is similar to a Jira Software ticket - it has a key, summary, fields and a comment section.
Different parties can create ideas depending on their roles.
The Creator role is typically assigned to the product team (product owners, product managers), who can set up different views and create and manage ideas.
The Contributor role commonly includes investors, partners and other related parties, who must primarily have the right to see and comment on ideas or vote for them.
Contributors can also create ideas if they have the permission to do so.
Users added to the Contributor role are not subject to pricing, and their number is unlimited! Product managers can easily grant access to all related parties to bring collaboration and information exchange into one system.
