User experience design (UX) and design systems

User experience design and design systems

A good user experience is not just a beautiful screen. It is a service that is clear, logical and supports your business goals. We help you create solutions that work in real life, from the perspective of users, employees and technology.

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What will you gain from working with us?

User experience design creates value when it is based on real needs and supports your business goals. A good user experience is not built one page at a time. It needs a design system: a shared set of components, decisions and rules that keeps the whole product consistent.
Without a design system, every new page or feature may solve the same problem in a different way. Users notice this, even if they cannot explain what feels wrong. When the experience is consistent, the product feels easier to use and more trustworthy.

Solutions people want to use

When design is based on real user needs, people are more likely to complete the actions they came to do. This also creates clear value for your business.

Faster and smoother development

We turn design into code, which speeds up development without compromising quality over time. It also helps reduce costs, because the same button or form does not need to be designed and developed again and again.

A consistent brand experience over time

All channels and solutions speak the same language, and users can recognise your brand even without the logo. A design system helps keep your brand consistent as you add new products and markets, grow your team and speed up development.

Faster onboarding for new employees

Internal tools and customer-facing solutions make work smoother. As a result, new employees can become independent more quickly.

Less pressure on customer support

When a service is clear, users do not need to ask for help. Every support request shows that something can be improved.

Our expertise

User experience design (UX)

Accessibility Information architecture Interaction design Prototyping User journey User testing

User experience design helps create interfaces and services that are based on real user needs, both on screen and beyond it.

The work usually starts with mapping user journeys, shaping possible solutions and testing them early. This reduces the risk of building in the wrong direction and helps ensure that the final solution is clear, logical and aligned with your business goals.

A strong user experience also needs to be measured. Usability measurement shows whether people can complete key actions smoothly or whether they get stuck along the way. These insights give you a clear basis for deciding what to improve and for understanding whether changes have genuinely made the experience better.

UI design and design systems

Atomic design Component-based approach HTML and CSS components

A design system brings UI design and development together into one clear, shared framework. Instead of designing each screen separately, the interface is built as a consistent system of components, typography, patterns and brand principles. This helps the solution stay coherent as it grows.

To make the design system practical, it is also brought into code. This means it does not remain just documentation, but becomes a usable foundation for development teams. New features can be built faster, while the brand experience and user experience remain consistent and easier to manage.

Designing SEB’s micro-investment product

Research and analysis Service design UI design UX design

Together with SEB’s designers, we created a product that helps both new and experienced investors easily understand investment options, make purchases, manage their portfolio and sell ETFs.

The work included mapping the expectations and pain points of users across the Baltics, reviewing competitors, analysing existing business processes and shaping the future process. We also created and tested the UX prototype, designed the UI and supported the development of the marketing concept.

Alexela app user experience design

Design system Research and analysis UI design UX design

We aligned user journeys across different services to make the app more intuitive and bring several services into one place. The renewed app lets users quickly start refuelling or pay in store, while also tracking electricity consumption and accessing other Alexela services.

The work included mapping customer and business expectations and pain points, reviewing competitors, exploring solution ideas, defining the future strategy and MVP, creating and testing the UX prototype, building a set of design components and designing the UI.

Service, UX and UI design for Telia

Business concept Research and analysis UI design UX design

We continuously improve the design of Telia TV platforms, including the TV screen, web and app, to keep the service competitive and offer Telia TV customers the best possible media experience.

As part of our ongoing cooperation with the Telia team, we carry out regular qualitative and quantitative user research to understand customers’ needs, goals, behaviours and barriers when using the service. We explore trends, review industry research and analyse competitors. We also develop ideas, create concepts and prototypes, run co-design workshops and test solution drafts with real users, so the most suitable version reaches development.

Improving the usability and content of EEA’s web platforms

Accessibility Navigation testing Research and analysis UI design User testing UX design

In addition to its main website, the European Environment Agency has several thematic information and data platforms. Their content needs to be clear and understandable for both the general public and researchers. Our goal has been to test the usability, content, design and accessibility of these platforms, and provide recommendations for improvement.

We carried out user testing and quantitative navigation tests to identify users’ habits, pain points and expectations. We also prototyped solution proposals and conducted an accessibility audit.

Development of the Labour Inspectorate’s self-service portal

Research and analysis Software development UI design User research and analysis UX design

In developing the Labour Inspectorate’s self-service portal, the aim was to make the system as intuitive and convenient as possible for employers, while supporting paper-free communication. The solution helps reduce the administrative workload for both employers and the service provider. This also matches the official purpose of TEIS, which is to streamline communication between the Labour Inspectorate and employers and reduce the administrative burden on companies.

Over the years, we have developed modules for occupational accident reporting, occupational health, reporting the employment of minors, the salary mirror and other services.

Throughout the development process, we paid close attention to agile working methods, user-centred design and the long-term development roadmap. We carried out user research with both portal end users and service providers, analysed requirements, prototyped user views, and developed and tested the final solutions.

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User experience design and design systems

What will you gain from working with us?

Solutions people want to use

Faster and smoother development

A consistent brand experience over time

Faster onboarding for new employees

Less pressure on customer support

Our expertise

User experience design (UX)

UI design and design systems

AI and design systems

Digital service development stages

Featured projects

Designing SEB’s micro-investment product

Alexela app user experience design

Service, UX and UI design for Telia

Improving the usability and content of EEA’s web platforms

Development of the Labour Inspectorate’s self-service portal

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Read more about user experience design

How we created a user-friendly support needs assessment solution

A design system saves time and money in digital service development

Frequently asked questions

Why involve a user experience design partner?

How can you improve a website’s user experience?

How do I know if my website has UX problems?

What does the UX design process look like and what does it include?

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